Due to initial coin offerings’ (ICO) complex nature, organizations holding ICOs must be prepared to present detailed information about their project and its goals, their team, and how each step of the ICO will work. Clear, consistent communication that shows you both listen to your potential participants concerns and can provide sound responses will help you develop trust and a solid reputation. Last week, we…
Read More
Last week, I outlined the key communications elements for ICOs. This week I look at four ICOs that had successful launches in 2017: iEx.ec Humaniq Matchpool Aragon Below I examine each ICO’s overall concept and the main communication elements used. My plan is to revisit these ICOs next year to see how their communications, concept & technical development progressed. iEx.ec: Blockchain-based distributed cloud computing When…
Read More
Communications strategy is a key element of successful businesses and organizations. This is particularly true with initial coin offerings (ICOs). Backers, and the broader cryptocurrency community, seek honest and transparent founding teams that respond to queries and concerns, and who clearly communicate the benefits of their platform. In this piece I look at some of the strategies and channels you should consider when an initial coin offering…
Read More